Tuesday, October 06, 2009

Tell Me Again ...

... about this "Constitution" you're always talking about? I'm having a tough time reconciling that talk to what actually goes on:
If you receive a free copy of the latest video game and post a positive review of that game on your personal blog without revealing that you got the game free of charge, you could be guilty of ad fraud, according to new guidelines from the Federal Trade Commission.

In June, the FTC confirmed that would review its advertising guidelines to determine whether blog posts should also be subject to its watchful eye.

[snip]

The FTC shot down suggestions that these guidelines would stifle innovation on the Web.

"The commission disagrees with those who suggest that including in the guides examples based on these new media would interfere with the vibrancy of these new forms of communication, or that the commission should, instead, defer to industry self-regulation," the commission wrote. "The guides merely elucidate the commission's interpretation of [the FTC Act] but do not expand (or limit) its application to various forms of marketing."

"Self-regulation works best when backed up by a strong law enforcement presence," the FTC concluded.
Yeah, kind of like "freedom," which apparently works best when it's completely hypothetical. You have freedom! Don't you dare act like it.

4 comments:

Craig said...

Notice how this law apparently doesn't apply to radio hosts who relentlessly flog products/services with "personal endorsements" etc.

Cuz radio hosts never lie and bloggers are just bad people

akaGaGa said...

What a wonderful excuse to go after bloggers! And I noticed this line in the article:

"Decisions about violations will be made on a case-by-case basis"

This, of course, will sensitize bloggers to fear the FTC, not to mention giving lawyers a steady stream of work.

Could it be that I'm becoming an anarchist?

akaGaGa said...

JD Tuccille picked up on this one:

http://www.tuccille.com/blog/2009/10/stop-me-ftc-before-i-shill-again.html

Jim Wetzel said...

Yep, and a fine job he did, too. I don't always agree with that guy, but I like the way he thinks.